“Book an appointment” feature is now appearing in some knowledge panel results.
Sourced through Scoop.it from: searchengineland.com
When Google changed, a couple weeks ago, from the 7 Google My Business/Map Directory listings (AKA 7 pack) to 3 listings only, I knew they were on their way to monetize it. Now, would this new testing feature “Book an appointment”, end up being Pay-Per-Lead? I guess time will tell, and most likely soon.