Producing short and effective commercial videos for your shop, is not Rocket Science!

You don’t have to become a professional videographer, all you need is a Flip or Kodak zi8 pocket camera and a little initiative, no inspiration needed. Say you get a car that came in needing a brake job, grab your camera and tell your technician that you are going to make him, or her, a star!

When the wheels are off, showing the brake pads and rotors, start filming and narrating something simple, short and effective like: When you take your car for brake repairs and they inform you that you need brake pads and rotors replaced, the first question you should ask is; why the rotors? If you don’t get a clear answer, such as they are below minimum safety  thickness, they might be selling you something you might not need. Here at Joe’s Garage we make sure to measure the rotors, before we tell you that they need to be replaced. When you need straight and honest answers. come and pay us a visit at Joe’s Garage, Main St. USA. Bingo! You just produced a short and effective commercial video. You can do the same for subsequent videos showing items such as: Why do you need to have your transmission serviced. Why coolant flushes. Why a timing belt is so important to replace? You get the idea, right?

So, now, what do you do with it?

You create an account, or channel (as it’s called in some of them) for your shop, in the most popular video sharing sites, Google’s YouTube, Vimeo, Viddler. Now, before you start uploading your videos you have to strategize how you are going to make it easy for the search engines to find it and index it, categorize it properly to post it as fast as possible. Here is where SEO (search engine optimization) comes into place. Make sure to read about the most effective methods to do it, TechCrunch has an excellent article How To Use Video SEO To Jump To The Top Of Google Search Results

How often do you want to post videos?

At least once a month, would be a good plan. Combining article content and videos on a regular basis, can almost assure you of obtaining a top position for your shop’s website in most search engines. Moreover, your site might start appearing 2 or 3 times on the front page, especially in Google. If you achieve that, the impact that it has for a car owner looking for a good repair shop in your local area, and finding yours 2 or 3 times on Google’s front page, is Priceless!

If you find any of my recommendations hard to implement, email me here, or better yet, call me at (800) 520-9498, I’ll be glad to help. You can also visit us at www.ecommnow.com